![]() ![]() In this blog, we will discuss the five stages of the ecommerce customer journey, and the three journeys every ecommerce business should create in Ortto. Google, ads, social media, etc.), browsing products, bouncing off product pages, adding items to carts, abandoning carts, making purchases, returning purchases, and so on.īy identifying stages in the customer journey and the actions within each stage, businesses can take steps to convert more browsers into buyers. But the reality is, the average consumer’s movements aren’t straightforward.īetween seeing a product and making a purchase, consumers take various actions, such as arriving on a landing page from different places (e.g. You see something you like online somewhere, and you decide to purchase it. ![]() You may not be familiar with the concept of an ecommerce customer journey, but you’ve definitely been a participant in one.īeing on the consumer side of an ecommerce customer journey feels simple. ![]()
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